1. Identify the core user groups
Finding the right person is the starting point for all marketing actions. According to different elevator advertisements covering residential buildings, office buildings, commercial complexes, industrial parks, hospitals, schools, etc., the affected audiences are different. Therefore, before launching elevator advertisements, brands should clarify their core user groups and choose appropriate elevator scenes accordingly. For example, daily chemicals, food, education, home appliances, etc. are aimed at family groups, and it is more suitable to choose advertisements covering community ladders for placement.
2. Choose the form of advertisement
Different forms of advertisements have different appeals to audiences and different effects of information transmission. Elevator video advertisements are played in a dynamic carousel, and the combination of sound and picture is more attractive. At the same time, it is more suitable for content expression such as creativity and stories. The brand intuitively enters the memory of consumers. Elevator frame advertisements can make advertisements spread stably for a long time, and elevator video advertisements can attract users' attention and deepen the impression. Brands need to choose media formats according to the purpose of communication.
3. The advertising content is attractive
Elevator advertising content or creative display or magical brainwashing, the primary purpose is to make the advertisement remember. It is impossible for the audience to remember all of the advertisement, only the most prominent point. This is the memory point in the advertisement. As long as there is such a memory point in the content of the advertisement, then the advertisement can effectively deepen the impression.
4. Slogan promotion of slogan
The advertising slogan is preferably a condensed slogan, which contains its own product characteristics and advantages. The advertising language is colloquial, simple and straightforward, catchy, and features prominent products, which can quickly occupy the minds of users and make the advertisements easier to remember and understand by users.
All in all, elevator advertising is an effective way for merchants to enter the consumer decision-making process. It can be said that elevator advertising can quickly and clearly convey advertising information and achieve the publicity effect that enterprises want, thus becoming a non-ignorable marketing channel for enterprises and merchants to conduct offline publicity. .
