Is the custom online advertising machine a spoiler or a co-progress?
In the past 10 years, the online advertising machine market has a long way to go. The rise of customized advertising machine products once made the conventional online advertising machine "creepy", but now, with the gradual improvement of the downstream market for the online advertising machine market, various manufacturers in the industry have their own opinions on the future development trend of advertising machines. Some advertising machine manufacturers believe that the promotion of conventional online advertising machines will be beneficial, but there are also many advertising machine manufacturers who worry that customized advertising opportunities will put pressure on the conventional online advertising machine market again.
Is it "spoiler" or "joint progress"
Customized online advertising machine companies regard customized products and services as an important driving force for further expansion, and some online advertising machine manufacturers also once regarded the promotion of customized products as a good thing.
Some advertising machine manufacturers believe that the "unification" of customized hardware brings convenience, and "personalization" has also become its biggest shortcoming. Considering the layout of end consumers, "personalization" has become an important keyword. This means that while customization brings convenience, it also provides an important development opportunity for conventional online advertising machines.
For example, some industry insiders have previously analyzed that for conventional online advertising machine manufacturers, they can cooperate with customized enterprises to provide batches of customized and personalized products for such enterprises. For users, if the final design effect of the customized online advertising machine is consistent, if the conventional online advertising machine brand can successfully intervene at this time, it will be able to gain the first-in advantage.
However, from the current point of view, in the revenue of various customized online advertising machine companies, the proportion of customized projects is only about 40 percent , which still has great potential for development. Some advertising machine manufacturers believe that if the total market volume does not increase significantly, the market share expanded by the customized advertising machine brand will definitely be the "cake" of the conventional online advertising machine market.
