With the development of my country's economy, the development of Internet big data has not only changed the way people shop, but also injected new vitality into the manufacturing industry, which has become a new path to promote the application and upgrading of LED display screens. The following Shenzhen LED display editor will share with you, I hope it will be helpful to you.
As an outdoor media and advertising carrier, LED display has inherent defects and weaknesses: lack of value positioning, unclear audience, lack of third-party research and data monitoring, inability to carry out accurate marketing, poor interaction effects and other problems have not been solved and improved. , the situation of the industry's extensive development has not been greatly improved. In addition, in today's developed smartphone industry, there are more and more "head-downers". Pedestrians often look down at their mobile phones to pass the boring time. LED large-screen advertisements that can only be seen by looking up are easy to be ignored, and the advertising audience becomes smaller. The effect gets worse. Compared with other advertising forms and media choices, outdoor advertising has no advantages. Especially when advertising spending is limited, advertisers prefer media with precise positioning, monitorable data, interactive experience, and high stickiness. To meet these functions, only the Internet and mobile Internet can achieve this.
The LED large screen is just an isolated broadcast carrier. Only by carrying the Internet can a variety of application modes be formed, which is beneficial to increase the attention of consumers to the fixed outdoor LED large screen at this stage. Similarly, under the vigorous development of smart cities, LED smart city terminals are born out of the original LED display screen, but in many aspects such as applied technology, product form, application scope, product function, operation business model, etc., it has been with the original display. There are many differences in the screen, and its prominent features are intelligence and materialization. However, what can be done independently by a hardware carrier of non-LED display screens must be carried out with the Internet. Therefore, intelligence and the Internet of Things will be a deep integration of LED display terminal application products and the Internet. A mainstream direction of LED display product application.
LED display is a kind of engineering product. Generally speaking, professional technicians are required to build it. Even today, the product structure of LED display is continuously optimized. For ordinary consumers, there is no way to build it independently. . Although, when consumers buy LED display products, they will have professional personnel to help with installation and construction, but after-sales service is still not guaranteed by major provincial and municipal distribution agents, which also brings great trouble to consumers. .
In addition, LED display manufacturers have no way to guarantee that they have corresponding sales and service outlets in major cities across the country. At this time, even if consumers buy the company's display products, when there is a problem after sales and needs to be repaired, It is necessary for the company to send engineers to the local area to help check and repair, which is not only time-consuming but also costly. Therefore, it is particularly important to use the Internet platform to gather LED display engineers to effectively achieve localized after-sales service.
At present, in the LED display industry, we have also found that some companies that make control systems or LED display products also have the will to build an Internet after-sales service platform, bringing together LED display engineers from major provinces and cities across the country to an Internet platform. , consumers or enterprises can freely publish post-maintenance or after-sales support stickers on the platform, and consumers or enterprises pay the fee and request the local LED display engineers who have registered for Internet after-sales maintenance to cooperate with the completion of the work, thus forming a benign connection, This not only saves consumers the trouble of after-sales maintenance, but also saves the cost of off-site maintenance for enterprises.
In the future, the upgrade direction of my country's manufacturing industry will be towards "Industry 4.0", that is, Internet plus manufacturing. The industrial transformation must usher in a major breakthrough and speed up, and drive a new round of industrial revolution with Industry 4.0. The key issue is interconnection. Let "Internet plus " give birth to a new business model that is more driven by consumers, speed up intelligent production through "Internet plus ", promote industrial upgrading and technological innovation, optimize the allocation of various resources, etc. LED display companies should also be clearly aware. To the changes and development brought by the Internet to the industry, keep up with the pace of Internet development. When LED display manufacturing and "Internet plus " can be deeply integrated and developed in the future, innovation will have wings, and China's LED display industry will also gain more upward power.
