La machine publicitaire en réseau est principalement composée d'un système publicitaire de terminal commercial sous la forme d'un affichage à cristaux liquides, d'un écran LCD, etc., et est principalement utilisée pour réaliser la diffusion de publicités de bâtiments et d'extérieurs. En outre, il distribue le contenu du lecteur publicitaire dans toutes les parties du monde via des disques durs, des cartes CF, des routeurs, des câbles optiques, des réseaux métropolitains, PSTN, etc., et réalise une super distribution d'informations via WAN ou Internet.
The use of network advertising machine can not only save a lot of human resources and material resource costs for customers, but also can better publicize and display enterprise products and brands, so that customers can achieve a good return on advertising investment. Therefore, advertising machine The mission at the beginning of the birth was to change the mode of passive advertising and attract customers to actively browse the advertisements through interactive methods. And the development direction of the network advertising machine has been continuing this mission: intelligent interaction, public service, entertainment interaction, etc.
Aiming at the business needs of customers, the design ideas are forward-looking, expansive, advanced, and practical, and various media files such as pictures, slides, animations, audio, video and rolling subtitles are combined by centralized control and unified management. The multimedia program is transmitted to the digital media controller via the network, and then the digital media controller will play and control the corresponding display device in an orderly manner according to the control rules, and insert all kinds of real-time information such as news, pictures, emergency notifications, etc. at any time , To deliver the latest information to the audience in the first time. The digital media information release system is a more advanced information release system developed on the basis of the multimedia information release system.
The maintenance of the advertising content of the network advertising machine has become more convenient, and the management of advertising playback has become more flexible and fast, which can provide us with more humanized advertising playback control. Moreover, the advertising player is a new generation of intelligent equipment, which constitutes a complete advertising broadcast control system through terminal software control, network information transmission and multimedia terminal display, and uses multimedia materials such as pictures, text, videos, small plug-ins (weather, exchange rate, etc.) Advertise. The original idea of the advertising machine is to change the advertising from passive to active, so the interactive nature of the advertising machine makes it have many public service functions, and to attract customers to actively browse the advertisement.
