Quelles sont les caractéristiques de la machine publicitaire LCD extérieure? Nous savons tous que les machines publicitaires LCD extérieures sont largement utilisées, dont la plupart sont utilisées dans les grands centres commerciaux, les supermarchés, les halls d'hôtel, les restaurants, les cinémas et autres lieux publics où les gens se rassemblent. Les informations publicitaires sont diffusées à des groupes spécifiques de personnes via le dispositif d'affichage du terminal à grand écran-.
The use of outdoor LCD advertising machine requires the support of multimedia playback system. The multimedia playback system uses an intelligent management module on the player side to realize remote management and control of the player, and implements a complete network protocol and remote management and control functions on the server side. With a multimedia advertising machine system, users can flexibly manage remote terminals, multimedia playback quality is not restricted by bandwidth, channels are not restricted by servers, and there can be any number of channels, even each terminal has an independent channel.
Le caractère unique de la machine publicitaire LCD extérieure se reflète principalement dans les aspects suivants :
1. Digitalisation de la technologie
It is undeniable that every technological innovation will promote the leap-forward development of social productivity, and the media industry's dependence on technology is even more obvious. The digital technology adopted by digital mobile TV has high technological content and strong technological innovation. The original CRT display is gradually being replaced by the lighter and thinner liquid crystal display, and the outdoor LCD advertising machine has become the future development trend of radio and television.
2. La machine publicitaire LCD extérieure a un large public.
The huge number of mobile people is the biggest advantage of the audience of the outdoor LCD advertising machine. This feature makes the outdoor LCD advertising machine have a broad living space, and there is no need to worry about being squeezed by traditional TVs. The tentacles of the LCD advertising system can be extended to various systems such as urban bus, subway, taxi and even railway trains. According to statistics, in 2003, the annual train carrying capacity in China reached an astonishing figure of 1.3 billion passengers. Such a huge audience market is the "blind spot" of traditional TV, which just makes the LCD advertising system dominate. I believe everyone already knows how high its potential commercial value is.
3. Diffusion instantanée
Traditional TV has to sit somewhere fixed to watch. It's a luxury for a crowd that's hustling for work during the day. The emergence of outdoor LCD advertising machines allows mobile people to watch anytime, anywhere, and obtain more updated information, which greatly meets people's needs for information in a fast-paced society, and also enriches the cultural life of citizens.
4. Communication monopolistique
In traditional TV communication, the audience has relative initiative - when TV programs are switched to advertisements, the public is more willing to change channels and subjectively avoid "ad bombing", which weakens the effect of advertising information dissemination to a certain extent. Audiences can choose when and what to watch, and change channels at any time, which is not ideal for advertising communication. And the special media communication of outdoor LCD advertising machine, because of its uniqueness and compulsion, makes "monopoly" a big advantage.
Because the audience targeted by the outdoor LCD advertising machine is in a relatively passive state of "moving", there is basically no "remote control" selectivity for the preset communication content of the outdoor LCD advertising machine, and it has a certain preset communication content. 's necessity. Although the monopolistic communication of outdoor LCD advertising machines deprives viewers of the right to change channels at any time, for those groups such as regular commuters, it is conducive to cultivating the public to watch the same program of outdoor LCD advertising machines in groups. From a psychological point of view, consumers who are on the move or riding in a car will spontaneously search for more information in their free time with "nothing to do", so that they will not conflict with the liquid crystal display. Information dissemination of advertisements, for some preset content (such as advertisements), the dissemination effect is better, so that the effect of advertisement dissemination can be guaranteed.
5. Accessibilité interne
The LCD advertising information release system is prepared and constructed by enterprises and merchants. The audience does not need to increase personal investment and consumption costs, but only needs to pay "attention" resources, which is easy for the public to accept. Aiming at this point, the popularization of LCD advertising is a kind of business that can both profit and have the nature of social welfare.
6. Maximiser l'utilisation des informations
Comment faire en sorte que l'information existante serve la population la plus large et génère les plus grands avantages économiques et sociaux a toujours été la préoccupation et la réflexion des médias. L'utilisation de l'information par les médias télévisuels traditionnels est loin d'exercer sa juste valeur. Au contraire, l'émergence de nouvelles machines publicitaires LCD extérieures peut maximiser l'utilisation de l'information et maximiser sa valeur.
7. Performances à coût élevé
Les annonceurs ont besoin de la publicité-la plus rentable pour fournir des informations sur leur produit ou leur marque aux consommateurs les plus ciblés. On peut dire que les machines publicitaires LCD extérieures offrent aux annonceurs un tout nouveau choix-et d'un bon rapport qualité-prix-pour-l'argent.
Premièrement, les informations sont diffusées tout au long de la journée et le public peut les regarder 24 heures sur 24. La publicité LCD peut diffuser différents programmes et contenus publicitaires pour différents publics, faisant de chaque période une heure de grande écoute pour la publicité.
Deuxièmement, le public est large et les personnes les plus précieuses sont directement ciblées. Le large public et le grand nombre de personnes flottantes sont les principaux avantages des audiences publicitaires LCD. Les objets de sa diffusion ou de son service incluent la population flottante dans les zones densément peuplées entre les villes et les villes. Ces publics comprennent à la fois des groupes de consommateurs généraux et des groupes de consommateurs grand public. Par conséquent, la publicité LCD, un média à vision compulsive, devrait être un bon choix pour la communication de biens de consommation à évolution rapide-.
8. Apporter de nouvelles opportunités aux clients
The traditional media is relatively fixed, and consumers have quite a lot of complaints about the stereotypes of advertisements, but no one can escape them, and they are passively accepting them. It depends on whose advertisements are creative and whose advertisements are effective. The content of advertisements continues to sublimate, and on the other hand, they are struggling to find a new communication carrier, and the emergence of outdoor LCD advertising machines just solves this problem. Its broad audience is the most comprehensive consumer, so it is easier to get the attention of consumers, so the advertising communication is more in place and more influential.
Premièrement, le taux d'arrivée publicitaire extrêmement élevé permet de lancer rapidement et efficacement des offensives publicitaires. En raison du mode de communication spécial et des canaux de communication étendus des publicités LCD, les informations publicitaires peuvent être diffusées à des dizaines de milliers de personnes.
Deuxièmement, par rapport aux journaux, stations de radio et autres médias, le coût pour mille personnes (CMP) de la publicité vidéo est relativement faible, et ne représente qu'un-dixième du coût pour mille personnes des journaux, stations de radio et autres médias, ce qui permet d'économiser relativement sur les dépenses publicitaires.
Third, compared with cable television media, the advertising capacity is large, the content is refurbished quickly, and the information continuity is good. The population flow is large, the media audience rate is high, and the passenger's attention is high.
Quatrièmement, par rapport à la publicité extérieure, elle présente les avantages d'une meilleure lisibilité, visibilité et intégrité de la diffusion de l'information.
Cinquièmement, les publicités télévisées ont les caractéristiques d'un sens tridimensionnel -plus fort, de couleurs plus vives et de mouvements plus continus, qui présentent plus d'avantages que les publicités imprimées et sont particulièrement adaptées à la promotion de l'image de marque.
What are the characteristics of the above outdoor LCD advertising machine to share with you here, outdoor LCD advertising machine is different from traditional newspapers, magazines, radio, TV and other media, it can help enterprises to carry out good publicity anytime and anywhere, that is The eight characteristics shared above, I hope to help everyone.
