Modern domestic outdoor advertising is ushering in a great opportunity for vigorous development. Along with new technologies, new concepts and new thinking, outdoor advertising has developed a new type suitable for brand promotion and communication, forming a new trend in the development of outdoor advertising, which is bound to be a modern Brand communication adds new power and energy, and generates new brand communication value. Under this trend, outdoor advertising machines have sprung up like mushrooms! So where are the places where people are most exposed to outdoor media advertising machines?
Commercial enterprise advertising and media selection
The problems that enterprises and businesses are troubled by when they do accurate placement of outdoor advertisements usually focus on specific media choices. Measuring the audience for outdoor advertising becomes a metric. For example, a survey on outdoor advertising audiences shows that the most frequent contact with outdoor advertising machines is the bustling business district, accounting for 80 percent of the total number of outdoor advertising machine audiences; followed by streets and vehicles, about 60 percent ratio of left and right. And more than 50 percent of people came into contact with outdoor advertising machines while waiting for a bus, and more than 30 percent of people came into contact with outdoor advertising machines in residential areas, subway stations, etc.
About 30 percent of the respondents came into contact with outdoor advertising machines at stations, airports and other places, and 20 percent saw outdoor advertising machines on highways. This set of static figures helps us to have a preliminary understanding of the audience communication of outdoor advertising. In the specific operation process, in terms of media selection, experienced advertising companies are often required to consider the human factors and environmental characteristics of the advertising placement area, and choose outdoor advertising media suitable for brand communication. Extensive outdoor advertising is no longer applicable, and outdoor advertising that emphasizes news effects cannot gather people's attention for a long time, and cannot bring real benefits to enterprises. Now, domestic outdoor advertising machine business enterprises are more professional, and can customize outdoor advertising machines for commercial enterprises and brands, which has become one of the products that cannot be obtained in the process of brand communication.
Electronic display technology becomes mainstream
The communication advantages of outdoor advertising are gradually emerging, one of which is the gradually mature technical support and outstanding visual effects bring people a pleasing experience. The technological development of outdoor advertising machines in recent years has been accompanied by the global innovation and mature application in the field of electronic display technology, which has changed the monotonous billboard face of outdoor advertising machines. In 2012, domestic advertisers ranked third with a market share of more than 16 percent in digital media, but their annual growth rate of more than 15 percent ranked first among all media, the largest increase. This also shows that the mature application of modern electronic display technology is affecting outdoor advertising media. The wide application of LED display technology has gained a good application prospect due to its advantages of high screen brightness, energy saving, rich colors, and diversified playback modes. The background of this wide application is that the LED electronic display industry is entering a mature period, and both in terms of economic benefits and performance effects of this technology are incomparable with the past image display technologies. In the current dissemination of outdoor advertising media, new technologies have been able to meet people's needs for color, clarity and dynamic images, and are gradually accepted by advertisers and operators in terms of economy and expressiveness. It is certain that in the future, LED electronic display technology will gradually replace traditional materials and performances such as traditional inkjet, neon lights, and billboards. The application of new technology is attracting the attention of advertisers, thus prompting more brands to use this technology to promote and disseminate outdoor advertising.
It is precisely because commercial enterprises and other advertisers have gradually increased their investment in outdoor advertising, making outdoor electronic display technology also changing, and allowing outdoor advertising machines to re-enter the vision of commercial enterprise brand stations, then outdoor advertising machines may impact traditional media. , into a new outdoor advertising carrier!
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